What do Scrapbooking and Bacon have in Common?

Scene from our common weekend pub stop:

Mark, reading Cook's Illustrated: "Bacon is now a 1.4 billion dollar industry." (or whatever number--I don't actually remember)
Later on, Darcy, reading Family History: "Gee, scrapbooking is a 1.2 billion dollar industry now."
Pause.
Mark: "Almost as big as bacon."

Well, it struck me as quite clever and amusing at the time. I find myself mentally adding the comment "almost as big as bacon" to the end of underwhelming statements.